Karnika Bains

Karnika Bains

Designation

Assistant Professor
Academic Group: Marketing

Contact

Phone No.: +91-33-24678300 Extn. No. 2022
Email ID.: karnika.bains@iimcal.ac.in

Academics

Academic Background:

PhD (Marketing), IIM Lucknow
M.B.A., IIM Lucknow
B. Sc (Mathematics), Panjab University Chandigarh

Courses Taught:

Marketing Management (core courses); Strategic Brand Management; Digital and Social Media Marketing

Experience

Work Experience:

Associate Category Manager, Urban Ladder

Research

Journal Publications:

Research Interests:

  • Digital Behaviour 
  • Gender Studies 
  • Inclusion in Advertising
  • Green Behaviour 
  • Marketing Ethics