Programme Directors

Who Should Attend

Leaders/Executives who want to drive strategic initiatives at their organisation through analytics. The inherent nature of the subject requires familiarity with high-school-level mathematics and a penchant for analytical thinking. The participants should be mentally prepared to view appropriate business problems through the lens of data and analytics to appreciate the complexities and leverage the associated opportunities. Working Professionals with an experience profile of ten years or more, who are graduates (10+2+3)/post graduates in any discipline with at least 50% marks.

Programme Duration and Delivery

The duration of the programme is 09 months. This is a multi-modular programme with 15 days at IIM- Calcutta Campus spread over 3 Campus visits which is compulsory for all participants, along with a few hours of Live Online Session (Direct to Desktop). The programme will be delivered through the D2D platform once a Week (Sunday- 9:00 am – 12:00 pm) (applicable for only live online classes) The campus module will be conducted subject to the evolving COVID- 19 pandemic situation and will depend on Government and Institute policies related to the same.

Pedagogy

The pedagogy will be highly interactive including Campus Immersion at IIM Calcutta and D2D modules. This is a blended programme which includes classroom lectures, D2D modules, real-life case studies, group discussions, simulations.

Programme Content

Module#	Module	Topics	Objectives
1	The business value of data analytics	Building a data-driven culture in an organization	Analytics readiness of an organization and building a data-driven decision-making culture,
			Building organizational team for making use of Data Science and Analytics,
			Appreciating the emerging nature of competition and the role of business analytics AI Projects/ hands-on tutorials with real life industry applications
2	Statistics for Data Science	Statistics	The art of summarizing data and statistical learning in decision making
		Probability	Applied probability and decision making under uncertainty
		Sampling	Data sampling and the art of inferring about the population from samples
		Regression	Regression techniques and the art of capturing relationships among variables of interest
3	Descriptive Analytics	Exploratory Data Analysis	Appreciation of analytical reasoning and empirical findings from data
		Data Visualization	Functional areas of management
		Functional areas of management	Analytical models in supply chains, operations management, marketing, finance and related applications
4	Experimentation	Experiment Design, Analysis & Testing	Data capture and preprocessing issues
		Causal Inference and analysis	Interpretation of raw data
		Interpreting results	Interpretation of statistical summary of data
5	Data sources	Data sources	Issues in filtering Raw Data for finding extract worth Modeling
		Data Extraction and Cleaning	Outlier analysis, Dimensionality reduction in Data Cleaning
6	Predictive Analytics	Forecasting	Business forecasting principles and issues
		Classification	Artificial Intelligence and Machine Learning in Decision Making – role of supervised learning
		Clustering	Role of unsupervised learning in decision making
		Time series analysis	Time series analysis-based decision making
		Supervised Machine Learning	Combining human expertise with data driven intelligence for decision making
		Neural Networks and Deep Learning	Artificial neural network and deep learning in decision making
7	Prescriptive Analytics	Simulation	Learning through simulation and games
		Decision Analysis	Individual and group decision making issues
		Optimization Models	Use of discrete optimization concepts in decision making
		Game theory	Insights from game theoretic situations, Network externalities and network effect on economy, Information cascade effects in decision making

Programme Sample Certificate

Alumni Status

• LDP participants who complete the programme successfully become the Alumni of IIMC Executive Education, which currently has over 30,000 members.
• LDP Alumni are given an email-id in the IIM Calcutta domain.
• LDP Alumni can register in the IIM Calcutta Alumni portal either with this email-id or with their personal email-ids. The IIM Calcutta Alumni portal is a common platform for Alumni of all programmes of the Institute to interact with each other and stay connected with the Institute.
• The Institute shares newsletters, important news and articles about the Institute and its activities, the achievements of the Institute's faculty, staff, students and alumni, upcoming events and programmes etc., on the portal.
• Alumni can post their achievements, write about jobs or LIVE project opportunities for other alumni to see.
• The IIM Calcutta alumni network can also be accessed on mobile phones through the mobile app.
• Executive Education Alumni are entitled to a discount of 5% on the programme fee if they opt to do another LDP.
• By using the different features of the IIM Calcutta portal, alumni across programmes can engage with each other in many meaningful ways. It is up to the alumni themselves to leverage the platform

How to Apply

For further details and for downloading the application form please visit : -

https://imarticus.org/senior-management-programme-in-business-analytics-iim-calcutta/

Contact Details:
Name: Ritesh Singh
Phone No.: 9711608586
Email: mgrldp[at]iimcal[dot]ac[dot]in