Evaluating the impact of religious icons and symbols on consumer’s brand evaluation: context of Hindu religion. Volume 50, Issue 4 | IIM Calcutta

Written By

Prof. Prashant Mishra , Ridhi Agarwal, Ramendra Singh

Published On

27 July, 2021

Journal of Advertising Print ISSN: 0091-3367 Online ISSN: 1557-7805