Executive Functions of BoP Consumers: Research Propositions, Conceptual Framework and Implications for MAKT Strategies for BoP Market. Volume 34, Issue 4, pp: 249-269 | IIM Calcutta

Written By

Prof. Saravana Jaikumar , Ria Mishra , Ramendra Singh

Published On

1 June, 2021

Journal of Global MAKT Print ISSN: 0891-1762 Online ISSN: 1528-6975