Case Id / Publication DateTitleAuthor(s)
2023Dokra Art – Marketing a Dying Art at the BOPProf. Ramendra Singh , Siddhartha Paul & Siuli Mondal
2023Digital transformation of Hero MotoCorp’s Global Parts Centre operationsProf. Parth Priya Datta
2023New Pension Scheme— Is it a Right Alternate of Old Pension Scheme?Prof. Vivek Rajvanshi , Menaka Rao
2023RuDefine Excellence Consulting: Building an Ethical OrganizationProf. Nisigandha Bhuyan , Mitra Som Saha
2022Utkarsh – Productivity Enhancement Initiative at HPCLProf. Bodhibrata Nag
2022Consumer Behavior During a Pandemic: A Rural versus Urban ComparisonProf. Ramendra Singh , Prof. Gopal Das & Ms. Tanisha Jain
2022Medinova: Expansion In Rural SectorProf. Sahadeb Sarkar , Samir Biswas
2022RMV's DilemmaProf. Megha Sharma , Samir Biswas
2022The curious case of mandatory CSR in India: Instance of a paradigm shift or an ineffectual imposition?Prof. Nisigandha Bhuyan , Ms. Arunima Chakraborty
2022ReNew Power: Listing through SPACProf. Ashok Banerjee , Somak Mukherjee
2022ABCD Bank: In search of factors affecting its interest incomeProf. Sahadeb Sarkar , Kirit Ghosh
2021Repositioning for Success: The Llyod's Acquisition by Havells IndiaProf. Prashant Mishra , Madhupa Bakshi, Kumar Shreshtha, Karthikeyan B
2021IITIIMShaadi.com: Can positioning support market expansion?Prof. Ramendra Singh , Siddhartha Paul, Poonam Gupta, Amit Kumar
2021Himang Infra Recasts the Core, Builds Novel Ideas to Stem CrisisProf. Biswatosh Saha , Sankalp Pratap, Nikhil Chandra Jha
2021Meeting with the new Boss (A) and (B)Prof. Nimruji Prasad J
2021Feed My Chennai : An Achievement and a PuzzleProf. Megha Sharma , Menaka Rao
2021The Transformation Of Central Public Works DepartmentProf. Bodhibrata Nag
2021Bhagavatula Charitable Trust : Reinventing RelevanceProf. Nimruji Prasad J
2021Reliance Nippon Life Insurance – Marketing Strategy for Turnaround in Regulated MarketProf. Ramendra Singh , Siddhartha Paul
2021Richie Advisors Private LimitedProf. Sudhir S. Jaiswall, Prof. Manju Jaiswall & Prof. Arpita Ghosh
2021SAI International School: In Pursuit of Academic HappinessProf. Aditi Bhutoria , Ms. Bhaswati Mukhopadhyay
2020Micro Influencers give Wings to Indigo's Customer Experience StrategyProf. Indranil Bose ,Ms. Bhaswati Mukhopadhyay
2020Dr. Reddy's Acquisition of UCB BrandsProf. Kaushik Roy
2020Switch ON: Water Entrepreneurship InitiativesProf. Ramendra Singh & Prof. Saravana Jaikumar , Ms. Maneka Rao
2020Dmart : The Indian WalmartProf. Ritu Mehta & Ms. Radhika Sriram
2020A Journey of Transformation: Century Textile Industries Limited – Cement DivisionProf. Partha Ray & Ms. Maneka Rao
2020Overcrowding of USG Patients at XYZ clinic : Application of healthcare queueingProf. Sumanta Basu & Mr. Safiul Alom
2020Shantha Biotech: A quest for affordable vaccinationProf. Nimruji Prasad J
2020Being Women : ConversationsProf. Nimruji Prasad J , Prof. Arpita Mathur
2020Managing Price Risk at HindalcoProf. Ashok Banerjee , Prof. Anirban Banerjee
2019Managing Digital Wallet Fraud at Xeta PayProf. Indranil Bose , Ms. Suparna Dhar
2019Merwana Blends Digital Marketing into the Fabric of Customer ExperienceProf. Indranil Bose , Ms. Bhaswati Mukhopadhyay
2019Facebook Free Basics: Bridging the Digital Divide or Destroying Net Neutrality?Prof. Nisigandha Bhuyan , Ms. Arunima Chakraborty
2019CALCUTTA 64: An Entrepreneur’s Journey to SuccessProf. Ramendra Singh , Ms. Maneka Rao
2019Deodorant Wars in India: Revival of Challenge for AxeProf. Ritu Mehta , Mr. Abhi Jain
2019HDFC Bank: A Tryst with FinTech for Digital TransformationProf. Indranil Bose , Mr. Siddhartha Paul
2019Saveonmedicals.com: Starting an Online Pharmacy in IndiaProf. Nimruji Prasad J
2019Mendine Pharmaceuticals: Integrating Forecasting and Production PlanningProf. Sumanta Basu , Mr. Raunak Joshi & Mr. Vyshakh Ravindran
2019Market Analytics at YouGo CabsProf. Sahadeb Sarkar , Ms. Shivanee Pethe
2019Uber in India: Managing a fleet of ‘Micro-Entrepreneurs’Prof. Dharma Raju Bathini , Ms. Shalini
2019Green Agrevolution Pvt. Ltd.: Creating an ICT Enabled Ecosystem for Small Holder FarmersProf. Somprakash Bandyopadhyay , Mr. Rishikesan Parthiban & Ms. Shalini
2019Securing IoT using Blockchain and Zero Trust: Block Armour's DilemmaProf. Indranil Bose , Ms. Suparna Dhar
2019Spencer’s: Omnichannel Retail in the Age of EcommerceProf. Indranil Bose , Mr. Saikat Lahiri
2019Criyagen: Growth Challenges of a Social EntrepreneurProf. Indranil Bose , A. Satyanandini, R. Ganesh Kumar
2019Automated Transformation of Digital Content: Innovation at IndegeneProf. Indranil Bose , Mr. Saikat Dutt & Mr. Pratik Tarafdar
2019Crompton: Innovation in Anti-dust FansProf. Indranil Bose , Mr. Saikat Lahiri
2018FinEdge: Bionic Advisory for a Digital IndiaProf. Indranil Bose , Saikat Lahiri
2018NCoRe Ventures Pvt. Ltd.: Architecting the Virtual Factory ApproachProf. Ramendra Singh & Prof. Somprakash Bandyopadhyay , Rishikeshan Parthiban
2018Ayman Bose – Accounting of Property, Plant, and Equipment under IND ASProf. Manju Jaiswall & Prof. Sudhir S. Jaiswall
2018Buchuk: Discovering the Future of Automatic CookingProf. Ramendra Singh , Menaka Rao
2018Papercup – The Journey of a StartupProf. Biswatosh Saha , Sankalp Pratap, Moumita Roy
2018Papercup – The Journey of a StartupProf. Biswatosh Saha , Sankalp Pratap, Moumita Roy
2018Towards Carbon Neutrality – The Integral Coach Factory of Indian RailwaysProf. Bodhibrata Nag & Prof. Runa Sarkar
2018Nex-Connect Ventures Pvt. Ltd.: Mainstreaming the Marginalized Through the Gig EconomyProf. Somprakash Bandyopadhyay , Rishikeshan Parthiban
2018Farmizen: Architecting a Real world Farmwville (Parts A, B & C)Prof. Krishanu Rakshit , Bhupesh Manoharan, Rishikeshan Parthiban, Shalini
2018Restaging Good Day – Making ‘Good’ Days ‘Better’Prof. Megha Sharma , Nishant K. Verma, Menaka Rao
2018Conversations at WorkProf. Nimruji P
2018Customer Onboarding at ICICI securities: The Digital Marketing DilemmaProf. Indranil Bose , Samadrita Bhattacharyya
2018Origo Commodities: Growing in Agri-business Through DisruptionProf. Indranil Bose , Somedutta Guha, Saikat Lahiri
2018Annapurna Bhandar: Can Future Group Transform Rural Retailing in India?Prof. Indranil Bose , Anirban Biswas, Vallurupalli Vamsi
2018Service Innovation with Blockchain at Primechain TechnologiesProf. Indranil Bose , Suparna Dhar
2018RxPrism's REPBOTS: Transforming Pharmaceutical Communication Through Artificial IntelligenceProf. Indranil Bose , Deepa Iyer
2018Mobikwik’s Full Service FinTech Platform Bet: Will it be a Winner?Prof. Indranil Bose , Nishant Kashyap
2018Simulanis: Transforming Training Digitally Through Augmented and Virtual RealityProf. Indranil Bose , Adrija Majumder
2018Demonetization in India: Uncovering the EnigmaProf. Indranil Bose , Sarbani Mukherjee, Nitin Kumar
2018The Birth of BARC: The Challenges of Establishing a New Television Audience Measurement System in IndiaMr. Chandradeep Mitra & Prof. Prashant Mishra
2017Digital Trasformation at NTT Com – Netmagic: Revisiting Customer Relationship ManagementProf. Indranil Bose , Saikat Lahiri
2017Value Creation Through Big data Analytics at Bombay Stock ExchangeProf. Indranil Bose , Adrija Majumder
2017Mastek 4.0: Transformation for the Digital AgeProf. Indranil Bose , Ashish K. Jha
2017Wipro Limited: Building a World Class EcosystemProf. Indranil Bose , Ashish K. Jha
2017Dematerializing Academic Records in Digital India – An E-Governance Initiative of CDSLProf. Debasish Saha , Ashutosh Jha
2017Airport Express Metro Line: The Turnaround StoryProf. Bodhibrata Nag & Prof. Ashok Banerjee , Ashutosh Jha
2017Innovation at LV Prasad Eye Institute After Stem Cell SuccessProf. Nimruji P
2017Sustaining Growth at Saraswaty PressProf. Nimruji P
2017GNRC Ltd.Prof. Ashok Banerjee & Prof. Suren Sista
2017SIMsePAY at YES Bank: Creating Value Through an Un‘smart’ InnovationProf. Indranil Bose & Gaurav Gupta
2017Ek Number Bharose Ka: A Helpline for Grievance Re-addressal For Non-emergency Police InterventionProf. Ramendra Singh & Prabhat Kr. Dwivedi, Menaka Rao
2017Switch On O’Nergy: Social Innovation Challenges At the Bottom-of-the-PyramidProf. Ramendra Singh & Menaka Rao
2017The Bandit Queen’s Tryst with Looting Digital RichesProf. Nimruji P
2017The India Biodiversity Portal: The evolution and growth of an open access, participatory biodiversity information systemProf. Nimruji P
2017Driving Transformation with Digital Reverse Mentoring at Tata SteelProf. Nimruji P
2017Case Research Centre at Old SchoolProf. Nimruji P
2017GALAXY Leather: Organising Processes for sustaining growthProf. Nimruji P
2017BPCL: Is Change the Only Option?Prof. Indranil Bose , Pratik Tarafdar. Wallace Jacob
2017Flutura Decision Sciences and Analytics: Scaling up IoT Through Innovation and AgilityProf. Indranil Bose , Saikat Dutta
2017Asian Paints: Reinventing the Supply ChainProf. Indranil Bose , Satyendra Sharma
2017Country Petroleum Corporation: INSICIDEProf. Kumar Rakesh Ranjan & Prof. Suren Sista
2017Simplify360: Pioneering an Era of Customer ExperienceProf. Indranil Bose , Saikat Lahiri, Madhuri Prabhala
2017Manthan’s Maya: Assisting Executive Decision Making Through Voice AnalyticsProf. Indranil Bose , Pratik Tarafdar
2016Satyam Computer Services Limited: Analysis of the FinancialsProf. Arpita Ghosh
2016IFC Mutual Fund: In Search of the Right Investment StrategyProf. Sahadeb Sarkar , Varun Jindal
2016Rising Lions: In Pursuit of Right Players for IPLProf. Sahadeb Sarkar , Pulkit Taluja
2016Lifetron Hospital: In Search of Right Service Marketing StrategyProf. Ramendra Singh , Prabhat Kr. Dwivedi, Menaka Rao
2016Kutchina: In Search of a Marketing StrategyProf. Ramendra Singh , D.P. Ghosh, Siddhartha Paul
2016Mytrah Energy: Diversifying into SolarProf. Indranil Bose , Saikat Lahiri, Adrija Majumder
2016Smart City Palava and Adoption of E-governanceProf. Indranil Bose , Somnath Mitra, Samadrita Bhattacharya
2016RS Software Implements a Digital Payment Platform: The Unified Payment InterfaceProf. Indranil Bose , Suparna Dhar
2016Advertising Analytics for Actionable Insights at Ramco Cements LimitedProf. Indranil Bose , Debpratim Dutta
2016HPCL and the Project Blitz: Evangelizing Buisness IntelligenceProf. Indranil Bose , Saikat Dutta
2016Lemon Tree Hotel Company: Beyond Value Chain IntegrationProf. Indranil Bose , Arohini Narain
2015Growing the Remanufacturing Business At Caterpillar IndiaProf. Indranil Bose & Prof. Subrata Mitra , Debprotim Dutta
2015Doctors For You: Enterpreneurship in Disaster ManagementProf. Indranil Bose & Prof. Somprakash Bandyopadhyay , Saikat Dutta
2015Motorola’s Re-entry Into The Indian Mobile Market: The Marketing StrategyProf. Indranil Bose & Prof. Ramendra Singh , Siddhartha Paul
2015Greenfield Software: In Search of the Right PivotProf. Indranil Bose , Saikat Dutta
2015Apple’s i-phone 5C in the Indian Market - A Product Positioning FailureProf. Ramendra Singh , Srabanti Mukherjee, Gopal Das
2015Securing Raw Materials: A Case on the Indian Steel IndustryProf. Preetam Basu , Niladri Chatterjee
2015CRISIL: From Credit Rating to Global AnalyticsProf. Preetam Basu & Prof. Indranil Bose , Ravi Santhanam, A. V. Vedpuriswar
2015Mytrah Energy: Growth Beyond WindProf. Indranil Bose , S. Somasundaram
2015Durex in India: The Category Normalisation ChallengeProf. Prashant Mishra , Tinu Jain
2015Van Heusen: The Journey of a BrandProf. Prashant Mishra , Tinu Jain
2015Volkswagen India: Scripting a New Story for the Passenger Car MarketProf. Indranil Bose , Abhijit Sinha
2015Services or Soutions? The Dilemma of Latent view AnalyticsProf. Indranil Bose & Prof. Uttam Sarkar , Vallurupalli Vamsi
2014Kolkata Police Force and Durga Puja: Managing a mega Event in a MetropolisProf. Indranil Bose & Prof. Sumanta Basu , Sumita Ghosh
2014Microsoft IT India: A Journey in Business Model TransformationProf. Indranil Bose , Havovi Joshi, Ashish K. Jha
2014Arpat Company: Costing Method for Internal ReportingProf. Arpita Ghosh
2014Indian Railways: In Quest of a Sustainable TurnaroundProf. Bodhibrata Nag & Prof. Ashok Banerjee
2014Indian Railways: In Quest of a Sustainable TurnaroundProf. Bodhibrata Nag & Prof. Ashok Banerjee
2014Big Data and Mu Sigma: Threat or Opportunity?Prof. Indranil Bose , Debpratim Dutta
2014Bank of Daastaan: Unlimited Operations CyberattackProf. Priya Seetharaman , Saikat Lahiri
2014Arvind Eyecare System: Revisiting the Business ModelProf. Ashok Banerjee & Prof. Manju Jaiswall
2014Cultural Transformation at Microsoft IT India: Too Fast or Just Right?Prof. Indranil Bose , Havovi Joshi, Vallurupalli Vamsi
2014Air Asia and the Tata group: Clear Skies AheadProf. Indranil Bose , Menaka Rao
2014Bosch India: Value for Money innovation in Common Rail Diesel SystemsProf. Indranil Bose , Ravi Santhanam, Haritha Saranga, Saikat Lahiri, Ashish K. Jha
2010Bharat Bank Limited: Management CaseJanakiraman Moorthy, M Ashwani Kumar
2009Case diagnosis for Surviving recession: Venus Jewel – A case study from the Indian diamond industryAbhishek Goel
 Emmbee Forest ProductsAnjan Raichaudhuri
 Dutt’s Foundry-Part 1Anjan Raichaudhuri
 Dutt’s Foundry-Part 2Anjan Raichaudhuri
 Pantaloon & the Value marketAnjan Raichaudhuri
 Lemon Tree HotelAnjan Raichaudhuri
 The Kati Roll CompanyAnjan Raichaudhuri
2009Kurlon Limited with J. Shah in “Supply Chain Management: Text and Cases”Balram Avittathur, J. Shah
2008Samsung’s Entry into India (A)Sougata Ray, S. Chakraborty, S. Mishra
2008Samsung’s Entry into India (B)Sougata Ray, S. Chakraborty, S. Mishra
2007Cognizant Technology Solutions: Management CaseJanakiraman Moorthy, M Ashwani Kumar
2007Evaluation of a New Flavored Tea. Management CaseJanakiraman Moorthy
2007Apna Bazar (A): Designing and Marketing of a Premier Market for Agriculture Products. Management caseJanakiraman Moorthy, Sanjeev Kapoor, Jabir Ali
2007Apna Bazar (B): Information Needs Analysis. Management caseJanakiraman Moorthy, Sanjeev Kapoor, Jabir Ali
2007Apna Bazar (C): Developing Market Research Instruments. Management caseJanakiraman Moorthy, Sanjeev Kapoor, Jabir Ali
 Innovative Approaches to the Development of a New ProductPrafulla Y. Agnihotri
 Regaining the Lost GloryPrafulla Y. Agnihotri