Ravi Shankar Burnwal, Sahil Arora, and Roushan Kumar Singh of PGPEX VLM have won consecutive case study competitions. On 10th October 2021, VLMPians from the 15th batch became runner-up in a case study competition organized by IIT Kanpur. The case competition was part of Prabandhan'21 – the flagship management conclave of IIT Kanpur, and the challenge was to develop an expansion plan for a retail company (VegKart). The entire model was presented in a Business Canvas using secondary research and strategies to attract, convert, retain, and delight customers. The team also proposed various expansion strategies, including designing a robust supply chain through an Omni channel retail system to enter the tier-2 cities and emphasize regional/private label brands to increase profit margins.